Pacterra Athletics founders explain why underwear matters when it comes to sports performance
Duration: 22:00
Views: 281
Submitted: 2 years ago
Description:
One of the most challenging parts of being a two-person entrepreneurial team is finding ways to challenge the athleticwear giants. So far, Pacterra Athletics (pacterraathletics.com) founders Patrick Rogers and Aaron Prosser, two former lacrosse teammates, are squeezing their way into the tight compression gear market by developing arguably one of the most comfortable and durable men’s compression shorts on the market. They share their story with M&F editor Jeff Tomko. #entrepreneur #sportswear #athleticwear #apparel #fitness #gear Read the story on muscleandfitness.com Jeff Tomko @jefftomko Pacterra Athletics: @pacterra_athletics pacterraathletics.com Instagram: @muscleandfitness X: @muscle_fitness Video editing: Movavi.com :15: Explaining what the problem with compression shorts were, chafing and irritation. 2:29: What goes into being a two-man entrepreneurial team, including nearly creating nearly 175 prototypes till finding the right design. 7:39: The challenges involved with marketing your brand, including the setbacks and how Pacterra bounced back. 16:34: Expanding the Pacterra brand and what’s next for the company. 19:00: How the company came up with the name Pacterra.
